“A Step Towards a Prosumer Society”

About Market Linkage Platform,First of its kind in the Market Place


Support to Branding and Marketing of Farm produce and Other Food products directly to the Consumer market

• Dissemination of Good Agricultural Practices to farmers and connecting them to the market place and consumers.

• Building Online Linkages and Trade relationships between Producers, Marketers and Consumers by ushering in a “Prosumer” society.


For Buyers

Product-Specific Search-Organic &Non- Organic Products

• Product Specific Search through Food Safety Certifications

• Connect to New Suppliers & Markets

• Reduction in Cost of Procurement

• Better Buying Rates through Multiple Suppliers

• Knowledge base

For Suppliers

Better Price for Produce through Direct Connectivity

• Connect with Right Buyers

• Explore and identify New Global Markets

• Visibility of Suppliers Data to large number of Buyers

• Knowledge Base

Unique Features:

Search facilities for locating the food safety certified suppliers and the buyers product wise.

• Certification wise search

• Product wise search

• Buyers Search

• Organization wise search

• Online postings for the suppliers and buyers

• Inbox facilities

• Daily Market Prices

• Food Safety Alerts

• Knowledge Base

Basal’s marts is to help the producers in unorganised sector to get optimum prices by providing them negotiation power through a proper platform for marketing.

A major objective of the project is to facilitate marketing linkages for the artisan, handicraft and agro-based products through setting up of a retail outlet,Exhibitions etc..

We work with global businesses, governments and donor agencies to help them take right directions in these ever-so-growing markets. Our expertise lies in understanding the Emerging Markets and Base of the Pyramid (BoP) segments, their eco system and dynamics..

Belongingness, caring, interdependence trust, transparency teamwork and shared leadership are core values at Basal Initiatives Pvt. Ltd.

We are passionate about our purpose of helping the poor improve their quality of life. We believe sustained Profits follow in serving this higher Purpose with Passion. We bring a“BUSINESS MIND ” “SOCIAL HEART” to our work because the poor deserve the best strategy to pull them out of poverty but with a compassionate heart.

Our philosophy:

  • Teamwork which is the bedrock for our organization. We deliver better solutions as a team than as individuals.
  • Building partnerships to deliver superior value. We bring together the leading experts in the field, dig the most relevant facts, work closely with clients, and constantly test our ideas before making our recommendations.
  • Creating a synergy between development and corporate sectors, a business mind and social heart, is what helps us achieve our objectives.
  • Provide handholding support to our clients.
  • Personal touch (holding of hands) and humility (heads bent forward) in our relationship with clients and other stakeholders.